At the intersection of strategy, soul, and service—you’ll find Lady Jay.

Founder of Failing Forward and Purposed for a Purpose, Lady Jay is passionate about helping people grow through what they go through. She is known for her ability to bring clarity to chaos, build purpose-aligned systems, and empower individuals to lead with authenticity.

With years of experience as a business owner, strategist, and community builder, she understands what it means to lead through pressure, pivot through uncertainty, and rise through every setback. Her coaching and consulting style is both compassionate and direct—rooted in real-life experience and a deep belief in transformation.

As an Enneagram Type 1—the Reformer—Lady Jay is driven by a desire to make things better. She believes excellence is a form of integrity, and that alignment is the foundation of sustainable success. Her work helps people uncover what’s no longer working, design what’s next, and move forward with purpose.

She lives by the mantra:
"The most powerful thing you can be is the healthiest version of your authentic self."

Lady Jay’s core values are integrity, growth, clarity, purpose, resilience, and authenticity—and you’ll feel them in every space she creates. Whether she’s developing a business strategy, mentoring a leader, or creating community, she leads with intention, warmth, and a relentless commitment to seeing others thrive.

If you’re ready to build with intention and lead from within, you’re in the right place.