Why the Beauty Industry Belongs in the Trades
For years, I’ve watched cosmetologists, barbers, and estheticians perform some of the most technical, artistic, and emotionally demanding work — while building businesses from the ground up. And yet, somehow, this industry is still left out of the conversation when we talk about “skilled trades.”
Let me say it plainly: Beauty is a trade.
It requires licensing, hours of hands-on training, technical precision, sanitation, customer service mastery, and entrepreneurship. These professionals do more than make people look good — they help people feel human again. Especially post-pandemic, we saw the value of these services not just as luxuries, but lifelines.
And still — when workforce platforms talk about "the trades,” the conversation rarely includes the beauty and wellness sector.
But here’s the truth: this industry faces the same pain points as other trades — and in some cases, even more.
Recruitment is hard — it’s a constant challenge to find professionals who are both talented and dependable.
The training gap is real — many beauty programs are heavy on theory, light on practice, and graduates leave school without the confidence or client-readiness they need to succeed.
There’s no clear career ladder — after licensure, many are left asking “what now?” without mentors, leadership paths, or business training.
Sound familiar? It’s not unlike what electricians or HVAC businesses experience with apprenticeships and staffing. And yet, the beauty industry is often excluded from trade grants, workforce programs, and systems designed to support growth.
As a licensed barber, former salon and spa owner, and the current Business Operations Manager for platforms like OJT Logbook and jointhetrades.com, I can shift the narrative. We don’t just need better tools — we need recognition that this industry deserves the same investment as any other skilled trade.
Let’s change the narrative. Let’s build the bridge.
Because beauty is not just an art — it’s a trade.
This industry deserves recognition, respect, and real tools for growth. Keep pushing forward, innovating, and leading with purpose.
Lady Jaye
Founder of Failing Forward & Purposed For A Purpose